Political Communication - Social Networks - Politainment - Audiences

Patricia Zamora Martínez

Journalism Research Group "History and Structure of Communication and Entertainment" Complutense University of Madrid
My research career

PhD in Journalism cum laude and International Doctorate from the University of Valladolid (UVa). Accredited as Associate Professor by ANECA, I am currently a Margarita Salas postdoctoral researcher at UVa and a guest researcher at the Complutense University of Madrid in the group "History and Structure of Communication and Entertainment". I am also part of the research team of the project (R+D+i): "Politainment in the face of media fragmentation: disintermediation, engagement and polarization" (PolDespol) and of the Recognized Research Group "New Trends in Communication" (NUTECO). I am also a member of the IDP "Media literacy against disinformation" (ALFA-Uva) and "Knowing Africa" of the Observatory of African Studies of the University of Valladolid.

I have done research stays at the University of Wroclaw (2019) and at the University of Silesia (2021); I have taught twice as a guest lecturer at the Institute of Journalism and Media Communication (University of Silesia), thanks to an Erasmus+ grant funded by the European Union, and at the Institute of International Studies (University of Wroclaw) and, also, I have been part of the Organizing Committee of various international conferences held at the University of Valladolid, as well as I have coordinated collective works, seminars and conferences of various kinds.

My research

My lines of research are framed in the analysis of infotainment in television programming, non-verbal communication applied to the political sphere and the history of television in Spain. I have several publications in prestigious journals, among them: Media and Communication, Profesional de la Información, Estudios sobre el Mensaje Periodístico, Catalan Journal of Communication & Cultural Studies, Oralia and index.comunicación. Also, my research findings have been presented at national and international conferences such as IAMCR, ALICE, ECREA, AE-IC or SEP, among others.